Customer Relationship Systems and Business Models
نویسندگان
چکیده
منابع مشابه
Improving E-business Customer Relationship Management Systems with Multilevel Secure Data Models
Customer Relationship Management (CRM) leverages technology to coordinate business-customer interactions with the objective of building long-term loyalty. Multilevel Secure (MLS) data models were originally developed as database models for the management of information in environments with a strict hierarchy of security levels, such as military institutions and government security agencies. Thi...
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The electronic commerce (e–commerce) has significantly made changes in customer relationships. The development of nowadays technologies has enabled customers to rapidly and without difficulty collect information regarding to the supply of various products and services. It will make effortless in finding out the most best with highest quality suppliers. The client is able to choose and to decide...
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Customer relationship management (CRM) typically involves tracking individual customer behavior over time, and using this knowledge to configure solutions precisely tailored to the customers’ and vendors’ needs. In the context of choice, this implies designing longitudinal models of choice over the breadth of the firm’s products and using them prescriptively to increase the revenues from custom...
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As more retailers evolve into customer-centric and segment-based business, business intelligence (BI) and customer relationship management (CRM) systems are playing a key role in achieving and maintaining competitive advantage. For the past ten years, the authors have had the rare opportunity of observing and interviewing employees and managers of three different management teams at three separ...
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Customer relationship management (CRM) systems in business are a reality of the contemporary business world for the last decade or so. Still, there are grey areas regarding the successful implementation and operation of CRM systems in business. This paper, through the systematic study of the CRM implementation paradigm, attempts to identify the most important challenges and opportunities that t...
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ژورنال
عنوان ژورنال: Acta Agraria Debreceniensis
سال: 2009
ISSN: 2416-1640,1587-1282
DOI: 10.34101/actaagrar/34/2826